"Scottie Scheffler’s raw ‘what’s the point?’ moment reminds us that even the highest achievements can feel hollow without purpose. In sport and leadership, personal strivings....not just trophies...must drive us."
What’s your version of "what’s the point?"

This blog post explores how coaches can move beyond traditional, one-size-fits-all methods to embrace a holistic approach that nurtures the whole athlete — their motivation, identity, relationships, and purpose. By drawing on athlete-centered principles, recent research, and practical coaching strategies, it highlights the importance of personalised support, shared decision-making, and purpose-driven development in youth sport. Ultimately, it challenges coaches to reflect: are we just building performers, or are we helping shape confident, motivated, and resilient young people through sport?

In today’s high-performance sport landscape, there’s a growing recognition that coaching must evolve—not by lowering expectations, but by broadening focus. Athlete-centred and personalized coaching puts the individual before the outcome, fostering environments where motivation aligns with meaning, and identity development supports sustainable success. Grounded in Self-Determination Theory and enriched by real-world research, this approach helps coaches unlock not just performance, but purpose. In this post, we explore how shifting from control to care can shape more resilient athletes—and better humans.

What are our young athletes really striving for—and are we listening?

In the midst of performance pressures and identity crises across Australian sport, we need to look beyond the scoreboard. Drawing on my PhD research into elite youth rugby union players, this post explores how understanding an athlete’s personal strivings and evolving identity can reduce burnout, enhance motivation, and foster sustainable success.

From academy environments to grassroots clubs, how well do our systems support athletes not just in what they do, but in who they are becoming?

Read the full post below and let me know—how are you shaping identity in your coaching or leadership practice?

In professional sport, success isn't solely about physical talent or tactical prowess—it’s deeply connected to athletes' personal strivings, their intrinsic goals and values. Recent events in AFL and NRL involving Jamarra Ugle-Hagan, Harley Reid, and coach Michael Maguire spotlight how crucial aligning internal motivations with external demands truly is. Could better understanding athletes’ personal strivings be the key to enhancing performance, resilience, and team cohesion? Explore how embracing these deeper motivations can foster sustainable success in high-performance environments.